Getting found by AI search engines
Guides to GEO, written from what Flowproof checks on websites every day. With concrete examples and steps you can take yourself.
Complete guide
GEO: the complete guide to visibility in AI search engines
What GEO is, how ChatGPT, Perplexity and Google AI Overviews choose their sources, and which steps make your website visible in AI-generated answers.
Read the guide- AI crawlers in robots.txt: should you block or allow GPTBot?Which AI bots drive visibility and which only collect training data? An overview of every AI crawler, a sample robots.txt and the firewall trap.8 min read
- Content that AI cites: how to write pages ChatGPT and AI Overviews pick upHow to write content that ChatGPT, Perplexity and AI Overviews cite: E-E-A-T, answer first, question headings, sources, tables, dates and authors. Checklist.10 min read
- How AI search engines choose sources: from training to citationHow do ChatGPT, Perplexity, Gemini and AI Overviews choose sources? Learn training vs live search, query fan-out and which bot reads your site.8 min read
- How to create an llms.txt: structure, example and an honest assessmentHow to create an llms.txt: the structure set out in the spec, a full example, publishing it in the right place and what it really does for you with AI.8 min read
- Schema markup for AI: which structured data helps and how to get it rightWhich schema markup helps AI search engines understand your business? JSON-LD, sameAs, the key types, a complete example and common pitfalls explained.9 min read
- The difference between GEO and SEO: what stays the same and what changesWhat is the difference between GEO and SEO? Find out what stays the same, what changes with AI answers and where to spend your time first.8 min read
GEO glossary: AI search terms explained
From AI Overviews to llms.txt and query fan-out: every GEO term explained clearly, each with a short definition and a link to further reading.