Jelle Brummans

Jelle Brummans built Flowproof and writes the articles in its knowledge base. He is part of the team at Tripel Media in Maasbree, the Netherlands, a marketing agency for strategy, branding and creative work. With Flowproof he brings SEO, structured data and how AI search engines work together in one scan with concrete advice.

Writes about: Generative Engine Optimization, SEO, Structured data, Online marketing, Webdevelopment

Articles by Jelle

• AI crawlers in robots.txt: should you block or allow GPTBot?Which AI bots drive visibility and which only collect training data? An overview of every AI crawler, a sample robots.txt and the firewall trap.8 min read
• Content that AI cites: how to write pages ChatGPT and AI Overviews pick upHow to write content that ChatGPT, Perplexity and AI Overviews cite: E-E-A-T, answer first, question headings, sources, tables, dates and authors. Checklist.10 min read
• The difference between GEO and SEO: what stays the same and what changesWhat is the difference between GEO and SEO? Find out what stays the same, what changes with AI answers and where to spend your time first.8 min read
• How AI search engines choose sources: from training to citationHow do ChatGPT, Perplexity, Gemini and AI Overviews choose sources? Learn training vs live search, query fan-out and which bot reads your site.8 min read
• GEO: the complete guide to visibility in AI search enginesWhat GEO is, how ChatGPT, Perplexity and Google AI Overviews choose their sources, and which steps make your website visible in AI-generated answers.12 min read
• How to create an llms.txt: structure, example and an honest assessmentHow to create an llms.txt: the structure set out in the spec, a full example, publishing it in the right place and what it really does for you with AI.8 min read
• Schema markup for AI: which structured data helps and how to get it rightWhich schema markup helps AI search engines understand your business? JSON-LD, sameAs, the key types, a complete example and common pitfalls explained.9 min read
• GEO glossary: AI search terms explainedFrom AI Overviews to llms.txt and query fan-out: every GEO term explained clearly, each with a short definition and a link to further reading.9 min read